SEO for B2B

Business Strategies That Work

Your organization isn’t a single entity, it’s a collection of Business Units all with their own product lines, vocabularly, KPIs, and priorities operating under the same online domain. You need SEO strategies that can take these myriad mandates and stakeholders into consideration to deliver custom solutions that benefit each BU while lifting up the whole company.

Your Embedded B2B SEO Team

Understanding the products and solutions your company offers and the personas each Business Unit is targeting is an integral component of an effective B2B SEO strategy. We want to be an extension of each internal BU, crafting our organic search campaigns that combines internal vocabularly with the non-brand keyword landscape for optimal search coverage.

Market Analysis Drives Content

Developing content across your Business Units that speaks to the customers you want to acquire requires dedicated competitive market analysis augmented with keyword research. We want to help your business know, with certainty, what it takes to beat your current competitors as well as level of effort to confront the next tier of companies in organic search.

Speaking Your Marketing Language

How does your business speak internally about its products and solutions? What do your key leaders believe about each BU’s SAM and TAM? These questions are our highest prioritty in building an SEO strategy that both works to improve the quality of traffic that exists today  as well as build top of funnel acquisition for future-proof growth.

Jon Lister is an incredible SEO. I’ve worked with him over 4 years and not only is he always up on the latest algorithm shifts and truly understands all of the technical aspects of SEO but also uniquely understands the client and their goals by deeply listening to the clients needs and positioning them for the best results.

Josh Silverbauer

CEO, Great Big Digital Agency

Experience with B2B Platforms & CMS

We have 10+ years working with CMS, publishers, and website platforms ubiquitous in the B2B space:

  • Adobe Experience Manager (AEM)
  • Sitecore
  • Drupal & WordPress (WP Engine)
  • Hubspot & Zendesk
  • Contentful & Contentstack
  • Salesforce

Technical SEO for B2B

The JIRA queue for any business is generally heavy, but all the competing priorities of BU’s can put a strain on even the most experienced dev team. We serve as both a QA layer for implementation and a priority arm to stack rank SEO issues in terms of anticipated return for the business as a whole.

Real Strategic Partners & Solutions

SEO tactics are great, but if they don’t level up to clear KPI’s and OKR’s for the organization than there’s no value add for you and your internal teams. We don’t silo our approach, working cross-channel with paid media and other channels while always laddering our weekly deliverables to the overall growth plan. This clear pathing allows the c-suite and other stakeholders to see, with ease, the work we’re doing and how it contributes to demand growth overall.

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