Ecommerce SEO
Online Shopping Expertise
Organic search is the most cost-effective channel for driving revenue to your online store on the Internet – no other avenue comes close. Understanding what SEO strategies and tactics move the needle for ecommerce sites defines truly valuable partnerships for businesses across industries.
Know The Right Competitors
Keyword research sorted for intent analysis helps reveal your true competitors for terms that are likely to result in conversions i.e. revenue. Leveraging paid search data on top of our competitive views helps us further separate the quick wins of product pages from top-of-funnel content tactics that may take longer to produce sustained traffic volumes.
Index High Quality Pages Only
The searcher’s path through your ecommerce is among the most important elements for reducing friction and making sure there’s every opportunity to convert. We want to keep tight controls on your faceted navigation and breadcrumb paths to facilitate that goal. We also take a data-driven approach to separating high quality from poor performing pages on site.
Wins for Technical SEO & Site Speed
How fast site content renders has a sweeping affect on your site’s overall conversion rate – not just SEO. We want to help web developers prioritize tasks, align revenue potential to site improvements, and create synergies between other marketing channels along the way. Want your Quality Score to improve and your paid search clicks to get cheaper? Let us help.
Jon is the best SEO strategist I’ve had the pleasure to work with. He shoots straight on his advice, digs deep to find key opportunities, and knows how to execute. Small biz or large enterprise, he gets definitive results!
Experience with Ecommerce Platforms
- Salesforce Commerce Cloud (Demandware)
- Shopify & Shopify Plus
- Magento (Adobe Commerce)
- Hybris & Endeca
- Squarespace & WordPress (WooCommerce)
- BigCommerce
Working With Brand Teams
High quality images and videos are an important conversion and engagement driver for you brand. We have in-depth experience working with brand teams on publication of assets so the HD quality remains while working to preserve conversion-friendly load times.
You Know Your Product Best
We want to get to know your business and product deeply so we can make informed recommendations. Listening and understanding both your needs and goals for SEO is an essential component of our ecommerce engagements.
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