SEO Content Development
No Words Without Data
Context and relevancy means nothing without search intent analysis married to paid search data and competitive insights. We want to understand the searchers your unique industry, identify their needs, and build a robust content strategy around demand generation and conversion.
Search Volume Meets CPC Data
Identifying searcher intent is a key component of any successful content development strategy. We want understand the nature our target queries to parse the terms that are more likely to engage transaction-minded searchers and those terms that feed informational searchers.
No Vanity Content Metrics
Ever had a content marketing team give you the runaround about performance and revenue? We only look at real data regarding traffic, clicks, and conversion numbers to identify successes and challenges. We’ll report on those numbers regularly so you know the next steps.
Keep Content Publishing
Our roadmap builds a comprehensive plan across your blog, category, and product/service pages to keep improving existing content while incorporating new page creation into the mix. Our plans will always include the latest competitor data to maintain momentum.
Content Algorithms Are Constantly Evolving
The SERP studies show us every year a basic, but evolving truth: the more words you have on the page, the higher that page tends to rank in Google search results. What’s changing is how Google and other search engines understand what’s important within that jumble of text. Advancements in AI and Multitask United Model (MUM) technology are set to revolutionize the space. Will your business be ready?
Content Types & Services We Offer:
- Content Strategy & Competitive Analysis
- Product Descriptions for Ecommerce
- Category & Sub-Category Content for Ecommerce
- B2B Solutions & Resource Content
- Evergreen Content for Blog Optimization
- Content Gap Analysis of Existing Pages
Our Subject Matter Expert Approach
We don’t leave content development planning to chance. We want our data to inform an understanding of your business that can only come from deep learnings about your industry, your customer life cycle, total addressable and service area markets. This path allows us to make key recommendations that speaks to decision makers in the language they value most while also forging new, exciting paths in the forms of content we leverage.
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